Archive for Cincom Expert Access
“Leadership Redefined” Author Joins Cincom Expert Access
Dr. Todd Dewitt, author of “Leadership Redefined,” has joined Cincom’s Expert Access’ board of contributing authors.
Dr. Dewett is a business professor, author, consultant and speaker who specializes in leadership and organizational life. He has been quoted in the New York Times, BusinessWeek, the Chicago Tribune, and MSNBC, among others.
THREE RULES OF LEADERSHIP
Dr. Dewett will be contributing ideas and insights on the latest in business leadership. His three rules of leadership are introduced in this video.
ABOUT CINCOM EXPERT ACCESS
Cincom’s Expert Access is a bi-weekly online business magazine delivering business ideas, information, insights and inspirations to help readers in their life of business and the business of life. Oh, almost forgot …
THE PROMISE
We occasionally deliver irreverent articles, cartoons, videos and a couple laughs along the way. We promise, we really promise, to try to provide no …
SNOOZE-FESTS
Cincom Expert Access is published every other Tuesday with no issue between Christmas and the New Year. We have issues the rest of the year.
EDITORIAL MISSION? BANISH THE BORING
The editorial goal of Cincom Expert Access is to provide objective ideas, information, insights and inspirations (sometimes in an irreverent, humorous manner) to help readers:
- Do their jobs better
- Become aware of new ideas, products and services
- Occasionally have a B2B laugh
Cincom Expert Access Forensic Investigation Uncovers Marketing Secrets of the Grateful Dead
Great Mystery Finally Solved
Cincom Expert Access, an award-winning online business magazine, revealed today the results of a forensic “history’s mysteries” type investigation today in their featured report “Marketing Secrets of the Grateful Dead.”
HOTLY DISPUTED ORIGINS
The investigation was triggered by a dispute about the origins of the band’s name between David Meerman Scott, bestselling author of “The New Rules of Marketing & PR and Brian Halligan, CEO of Hubspot, co-authors of “Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History,” and renowned B2B Thought Leader Donkey O’Tee.
LONG HIDDEN SECRET FINALLY REVEALED
The investigation reveals a long hidden secret and eight valuable lessons all companies could learn by choosing a memorable name like The Grateful Dead.
WHAT’S IN A NAME?
“Love it, hate it, or don’t understand it—the Grateful Dead is a name that you remember,” said Meerman Scott. “Naming is tough. But it’s a very important element of marketing. Most organizations don’t spend enough time on this important activity. The Grateful Dead did – although Donkey O’Tee disputes the facts.”
FAMED INVESTIGATOR TAKES THE HIGH ROAD
Donkey O’Tee declined to speak. His media spokesperson, Steve Kayser, said the investigation dug deep into the historical dispute and interviewed many witnesses – including a mysterious, melodiously mellifluous kilt-wearing piano player, and singer-songwriter, Bonnie Bray-It, of “Let’s Give Them Something to Bray About,” music fame.
Donkey O’Tee’s report … though completely fabricated, was multi-sourced, well illustrated, in fact, exceptionally illustrated, and adhered to the highest standards of ethically fabricated journalism.
BANISH THE BORING
The editorial goal of Cincom Expert Access is to provide objective ideas, information, insights and inspirations (sometimes in an irreverent, humorous manner) to help readers:
- Do their jobs better
- Become aware of new ideas, products and services
- Occasionally have a B2B laugh
RELATED – BUT NOT REALLY RELATED LINKS:
The Perfect Customer Experience – Is it Possible?
How to Move Closer to Your Customers in Complex Sales Environments – by Louis Columbus
Accidental Genius – How to Generate Great Ideas – Nettie Hartsock & Mark Levy
The Future of PR – by Liz Harter
For 41 years, Cincom has helped thousands of clients worldwide by solving complex business problems with its software and services.
Media Contact:
Steve Kayser
Cincom Expert Access Editor
skayser@cincom.com
1-800-2Cincom
http://newsroom.cincom.com
Cincom Featured in 2010 Edition of ‘The New Rules of Marketing & PR’
CINCINNATI – February 25, 2010 – David Meerman Scott features Cincom’s Expert Access in the newest edition of his international best-selling book The New Rules of Marketing & PR.
Remarkable – The New Rules of Marketing & PR, – Jay Conrad Levinson, author of the Guerilla Marketing series of books.
“You are not supposed to be able to do what David Meerman Scott tells you in this book.” Robert Scoble, co-author of Naked Conversations.
The New Rules of Marketing & PR focuses on the radical evolution and transformation of marketing and public relations in the past decade with the advent of digital media. It includes topics like social media, video/audio podcasts, news releases, blogs and search engine marketing.
Cincom’s Expert Access is featured on pages 148 and 149 as a successful example of “Leveraging Thought Leaders Outside Your Organization” in the chapter on how online thought leadership can turn your organization into a trusted resource
David Meerman Scott has been a contributor to Expert Access since 2006.
Media Contact:
Steve Kayser
Public Relations Manager
Cincom Systems, Inc.
513-612-2348
skayser@cincom.com
http://www.cincom.com
Cincom Expert Access Features Hollywood, Hitman, Tribes in Afghanistan and Tin Man Humor in Latest Issue
CINCINNATI, OH–(1 1/01/09) – Cincom Expert Access (http://expertaccess.cincom.com), award-winning online business magazine’s latest edition, features an eclectic mix of Hollywood, Hitman and Humor in these articles and sites:
HOLLYWOOD
“A Simple Timeless Tale: Lessons Learned from a Legendary Hollywood STORY Guru” shows how to use timeless storytelling methods to win in the complex sales process.
HITMAN
“Hoodwinked! An Interview with Economic Hitman John Perkins,” pulls back the curtain on the real cause of the current global financial meltdown.
TRIBAL THINKING
“Overcoming Resistance: One Tribe at a Time” shows how to really win the war in Afghanistan. The article features Major Jim Gant and Steven Pressfield, bestselling author and screenwriter. “One Tribe at a Time” is an idea whose time has come, put forward by an officer who has lived it in the field with his Special Forces team members — and proved it can be done. And an officer, by the way, who is ready this instant to climb aboard a helicopter to go back to Afghanistan and do it again.” — Steven Pressfield.
TIN MAN CLAIMS INNOCENCE — THIS MIGHT NOT BE TRUE
“The Proof Will Set Me Free,” a humorous Web 2.0 fundraising site featuring Jerry Shawhan, Cincom treasurer, and a Muscular Dystrophy Association (MDA) Most Wanted Citizen.
JACK BAUER WISHES HE WAS AS SLICK-LOOKING AS JACK BROWSER
“Jack Browser Case Files” (http://jackbrowser.cincom.com), a new Cincom WebVelocity site. WebVelocity is the latest tool for building dynamic web applications. Yes — it is a bit geeky. Gamey. But good.
TRIED AND TRUE
– Who Should Own Your Next Technology Project? by Jerry Miller, managing director, Cincom Manufacturing Business Solutions
– The Broken Bridge Between Think and Work by Dr. Woodrow Sears
– How to Make Every Dollar Count in Your Channel Management Strategies by Louis Columbus, Cincom market analyst
– Superstar vs. Team: How Manager Mistrust Prevents Growth and Winning by Devin Meister
BANISH THE BORING
The editorial goal of Cincom Expert Access is to provide objective ideas, information, insights and inspirations (sometimes in an irreverent, humorous manner) to help readers:
– Do their jobs better
– Become aware of new ideas, products and services
– Occasionally have a B2B laugh
CINCOM EXPERT ACCESS: The Power of Resistance in Business and Life
CINCINNATI – October 14, 2009 – Cincom Expert Access, (http://expertaccess.cincom.com), award-winning online business magazine, features “Lessons Learned from Bestselling Author Steven Pressfield” in its October edition.
RESISTANCE: HOW TO TREAT AND BEAT
“The Power of Resistance in Business and Life” helps you recognize, treat and defeat the toxic effects of “Resistance” in life of business or business of life.
Pressfield has written or co-written 34 screenplays, and is the author of international bestsellers “The Legend of Bagger Vance” (also a movie), “Gates of Fire,” “Tide of War,” “The Afghan Campaign,” and “The War of Art: Break through the Blocks and Win Your Creative Battles.” His most recent book is “Killing Rommel,” a WWII story.
BANISH THE BORING
The editorial goal of Cincom Expert Access is to provide objective ideas, information, insights and inspirations (sometimes in an irreverent, humorous manner) to help readers:
- Do their jobs better
- Become aware of new ideas, products and services
- Occasionally have a B2B laugh
WHAT’S THE DIFFERENCE?
What makes Cincom Expert Access different are its contributors – truly brilliant and forward-thinking leaders and experts in their fields. Their willingness to share ideas, information and answer questions from readers is exceptional. Business leaders and authors also featured in the October issue of Cincom Expert Access include:
“Hamburgers and Software: What Could They Possibly Have in Common?” by Thomas Nies, Cincom CEO
“What’s the Difference Between Leaders and Managers?“by Dr. Woodrow Sears, author of “Building High Performance Team”
“The Future of U.S. Manufacturing,” by Jerry Miller, global manufacturing director, Cincom
“If I Could Only Get on Oprah – Everything Would Be Alright,” by Marsha Friedman, author of “Celebritize Yourself”
“125-Year-Old Mystery of Johann Sebastian Bach’s Home Solved,” by Jay McKeever, worldwide marketing director, Cincom
“Lift vs. Drag – A Leader’s Perspective,” by Lt. Col. Rob “Waldo” Waldman, author of “Never Fly Solo”
“The Myth of “High-Fallutin Copy,” by Robert Bly, author of “The Copywriter’s Handbook”
“Social Networking’s Credibility Factor,” by Louis Columbus, marketing analyst, Cincom
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About Cincom (http://newsroom.cincom.com/about/)
For 41 years, Cincom has helped thousands of clients worldwide by solving complex business problems with their software and services.
Media Contact:
Steve Kayser
Cincom Expert Access Editor
skayser@cincom.com
1-800-2Cincom
http://newsroom.cincom.com
NEWS RELEASE: Cincom Launches Social Media Newsroom
CORPORATE NEWSROOM 2.0 PROVIDES MORE THAN NEWS
CINCINNATI - Software and services provider Cincom Systems (http://www.cincom.com) launched its beta social media newsroom (http://newsroom.cincom.com) today.
OLD NEWS
Corporate newsrooms are traditionally self-serving repositories of grandiose corporate gobbledygook and steroidal marketing fluff. Real news and information is hard to find, hard to understand and even harder to realistically use.
NEW NEWS
The Cincom social media newsroom was created not just to provide the latest in company news, but also easy access to helpful information, ideas, insights and even inspirations– for Cincom clients, prospective buyers, media, and industry analysts.
THE CORPORATE NEWSROOM 2.0
Additional content is provided through a link to Cincom Expert Access, (http://expertaccess.cincom.com), award-winning bi-weekly online business magazine with 190,000 subscribers, directly to the newsroom through high-tech whizamaztaz what-the-heck widgetry.
CONNECT
Using social media and web 2.0 sharing, tagging and commenting features, readers can access and share content through video, audio sound bites, photos, widgets, social networking sites (Twitter, YouTube, Flickr, or LinkedIn), and give feedback through moderated online commentary. Readers can also keep updated with the latest news and information (by product or category) by simply subscribing to the appropriate RSS feed.
IT’S A NEWSROOM – WHAT ABOUT THE MEDIA NEEDS?
A Media Resources section is located on the home page with one-click access to anything the media might need for a story, including corporate fast facts, leadership information, a multimedia library, financial information, awards and other recent media coverage.
LISTEN-LEARN 1.0
“One of the greatest values of a social media newsroom is the ability to connect with readers in real-time through their comments and feedback. They’ll tell you when you’re delivering real value – and they’ll also tell you when you’re blowing smoke,” said Steve Kayser, public relations director, Cincom. “It’s Listen and Learn 1.0.”
SPECIAL THANKS TO THESE THOUGHT LEADERS
“In developing the newsroom, Cincom drew heavily on the expertise of public relations and marketing thought leaders,” said Kayser. “They shared hard-earned-and-learned lessons about the value and opportunities social media newsrooms could create. They blazed the trail, led the charge, and continue to do so”:
FOUR PR & MARKETING THOUGHT LEADERS … 1 WIDGET
Todd Defren, principal at SHIFT Communications, is the originator of the social media news release and newsroom concept. “His original social media newsroom template was used as guidance – first place to start,” said Kayser, when considering a social media newsroom.
Brian Solis, co-author of “Putting the Public Back in Public Relations”. Solis was an advocate of social media news releases and the newsroom concept from the very beginning. He shares valuable information and e-books on his PR 2.0 blog.
David Meerman Scott, bestselling author of “The New Rules of Marketing and PR”. Scott’s insights and his ongoing battle to eradicate corporate gobbledygook wherever it arises greatly influenced the decision to connect Cincom Expert Access with the newsroom.
David Henderson, Emmy award-winning former CBS news correspondent and author of “Making News in the Digital Era”, contributed his expertise on what a journalist really needs in a newsroom, and fast; this is reflected in Cincom’s Media Resources section.
About Cincom
For 40 years, Cincom’s problem-solving software, services and people have helped thousands of companies all over the world grow and manage their businesses. For more information about Cincom’s products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to info@cincom.com or visit the company’s website.
Media Contact:
Steve Kayser
Public Relations Director
Cincom Systems
skayser@cincom.com
http://www.cincom.com
A Vanishing Skill: Stories, Storytelling, Story-Selling in Business
By Cincom CEO Thomas Nies.
Good stories fascinate us all. They always have. They always will. Basically, there are two types of stories: Truth Stories and True Stories. Sometimes truthfulness doesn’t matter. That’s right … but meaning always does.
Read the complete story, “A Vanishing Skill: Stories, Storyelling, Story-Selling in Business” via Cincom Expert Access.
The Big Presentation
Question: Our company is really struggling. I have to give a presentation to upper management about new ideas or new ways to try to help grow our business. It’s a big presentation. I’m afraid if it doesn’t go well, our department will face serious cuts, and people will lose their jobs. Any suggestions from your experts or people you’ve dealt with in the past?
Answer: Yes to both, and they require moving mountains and making miracles.
MOVING MOUNTAINS—MAKING MIRACLES
In answering your question, we’re going to steer clear of the mechanics of giving presentations. If you want that, pick up “Moving Mountains: Or the Art and Craft of Letting Others See Things Your Way.” It’s a classic, and the only book you ever really need to read about giving presentations.
Read the complete story, “The Big Presentation,” from Cincom Expert Access.
