February 3 – CINCINNATI - This Sunday, more than 111 million people will tune in to watch the big game to watch the 2011 football season come to an end. Many of them will be watching JUST for the commercials. While some companies are coughing up close to $4 million for 30 seconds of air time, international software provider Cincom Systems decided that the $7 million it would take to air its ad would be better spent invested in its products and services to help companies improve their bottom line.

Cincom’s advertisement is a reminder to everyone that it’s never too early to train, strengthen and strategize to position your company to win your big game – and get that next sale.

Since every other company is releasing their advertisements this week to try to get ahead of the pack and garner as much buzz as possible, Cincom wanted to get in on the act. So far, this is the first software company advertisement we’ve seen, so it might corner the market.

Don’t have time to watch our spot?

Find out how Cincom’s problem-solving software, services and people have helped thousands of companies all over the world grow and transform their businesses for more than 40 years at http://www.cincom.com.

CREDITS:

Special thanks to Eric Nies, Marilyn Cox, Robyn Robinette-Johnson, Carey Hoffman, Carla Johnson, Carla McQueen, Jon Thomas, Ed Mack, Tom Rolf, Devin Meister and Liz Harter (AKA the Cincom Video Team of the Week).

About Cincom

For 43 years, Cincom has helped thousands of clients worldwide by solving complex business problems with its software and services.

Media Contact:
Liz Harter
Corporate Public Relations
Cincom Systems
lharter@cincom.com
513-612-2155