CINCINNATI, OH – October 12, 2011 – As the healthcare industry continues to change dramatically, member-centricity will be the key to acquiring and retaining members. Traditionally, health insurers have been reactive, only communicating with members after something has occurred. This new member-centric environment will necessitate that an insurer becomes proactive in communication to keep their members healthy. When accomplishing this, many health insurance companies may be facing a diagnosis of “Congestive Correspondence” if their proactive communications aren’t effective.

International software provider Cincom Systems’ Document Solutions group will debut an initiative to cure “Congestive Correspondence” at the 2011 McKesson Health Solutions Conference held in Las Vegas Oct 17-Oct 20.

“The first conversation we want to initiate is with care management. We’ve recently seen an uptick in interest from the care management community asking for an easier and more effective way to communicate to members,” says Lori Gelter, program director for Cincom Eloquence®. “It’s really about proactive communications – getting information out to members to improve health outcomes.”

What is Congestive Correspondence?

Current data points to health insurers producing an increasingly diverse mix of messaging when reaching out to members; just think of all of the communications a person receives each year. Adding care management information to the mix only increases the congestion.

Cincom Eloquence may be the prescription a health insurer needs to clear up their Congestive Correspondence.

Cincom Eloquence helps health plans easily produce personalized member correspondence in high-volumes. Correspondence can be created in large batches or while interacting with members in real time, and then delivered in any form preferred by the member – print, fax, e-mail, text/SMS or web.

Find out if a prescription for Cincom Eloquence could help your health plan by taking our Quick Diagnostic for Congestive Correspondence at http://congestivecorrespondence.cincom.com.

About Cincom

For 43 years, Cincom has helped thousands of clients worldwide by solving complex business problems with its software and services.

Media Contact:
Liz Harter
Corporate Public Relations
Cincom Systems
lharter@cincom.com
513-612-2155