CINCINNATI – February 25, 2010 – David Meerman Scott features Cincom’s Expert Access in the newest edition of his international best-selling book The New Rules of Marketing & PR.
Remarkable – The New Rules of Marketing & PR, – Jay Conrad Levinson, author of the Guerilla Marketing series of books.
“You are not supposed to be able to do what David Meerman Scott tells you in this book.” Robert Scoble, co-author of Naked Conversations.
The New Rules of Marketing & PR focuses on the radical evolution and transformation of marketing and public relations in the past decade with the advent of digital media. It includes topics like social media, video/audio podcasts, news releases, blogs and search engine marketing.
Cincom’s Expert Access is featured on pages 148 and 149 as a successful example of “Leveraging Thought Leaders Outside Your Organization” in the chapter on how online thought leadership can turn your organization into a trusted resource
David Meerman Scott has been a contributor to Expert Access since 2006.
Public Relations Manager
Cincom Systems, Inc.