CORPORATE NEWSROOM 2.0 PROVIDES MORE THAN NEWS
Corporate newsrooms are traditionally self-serving repositories of grandiose corporate gobbledygook and steroidal marketing fluff. Real news and information is hard to find, hard to understand and even harder to realistically use.
The Cincom social media newsroom was created not just to provide the latest in company news, but also easy access to helpful information, ideas, insights and even inspirations– for Cincom clients, prospective buyers, media, and industry analysts.
THE CORPORATE NEWSROOM 2.0
Additional content is provided through a link to Cincom Expert Access, (http://expertaccess.cincom.com), award-winning bi-weekly online business magazine with 190,000 subscribers, directly to the newsroom through high-tech whizamaztaz what-the-heck widgetry.
Using social media and web 2.0 sharing, tagging and commenting features, readers can access and share content through video, audio sound bites, photos, widgets, social networking sites (Twitter, YouTube, Flickr, or LinkedIn), and give feedback through moderated online commentary. Readers can also keep updated with the latest news and information (by product or category) by simply subscribing to the appropriate RSS feed.
IT’S A NEWSROOM – WHAT ABOUT THE MEDIA NEEDS?
A Media Resources section is located on the home page with one-click access to anything the media might need for a story, including corporate fast facts, leadership information, a multimedia library, financial information, awards and other recent media coverage.
“One of the greatest values of a social media newsroom is the ability to connect with readers in real-time through their comments and feedback. They’ll tell you when you’re delivering real value – and they’ll also tell you when you’re blowing smoke,” said Steve Kayser, public relations director, Cincom. “It’s Listen and Learn 1.0.”
SPECIAL THANKS TO THESE THOUGHT LEADERS
“In developing the newsroom, Cincom drew heavily on the expertise of public relations and marketing thought leaders,” said Kayser. “They shared hard-earned-and-learned lessons about the value and opportunities social media newsrooms could create. They blazed the trail, led the charge, and continue to do so”:
FOUR PR & MARKETING THOUGHT LEADERS … 1 WIDGET
Todd Defren, principal at SHIFT Communications, is the originator of the social media news release and newsroom concept. “His original social media newsroom template was used as guidance – first place to start,” said Kayser, when considering a social media newsroom.
Brian Solis, co-author of “Putting the Public Back in Public Relations”. Solis was an advocate of social media news releases and the newsroom concept from the very beginning. He shares valuable information and e-books on his PR 2.0 blog.
David Meerman Scott, bestselling author of “The New Rules of Marketing and PR”. Scott’s insights and his ongoing battle to eradicate corporate gobbledygook wherever it arises greatly influenced the decision to connect Cincom Expert Access with the newsroom.
David Henderson, Emmy award-winning former CBS news correspondent and author of “Making News in the Digital Era”, contributed his expertise on what a journalist really needs in a newsroom, and fast; this is reflected in Cincom’s Media Resources section.
For 40 years, Cincom’s services and people have helped thousands of companies all over the world grow and manage their businesses. For more information about Cincom’s products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to email@example.com or visit the company’s website.