B2B Online Publication Features Top Authors and Thought Leaders
Cincom Expert Access, (http://expertaccess.cincom.com) an award-winning online business magazine reaching 180,000 subscribers globally, launched a newly redesigned website today.
The new Cincom Expert Access design provides a better reader experience with articles and presentations that are easier to find, feature, read, save, share and allow for commentary too.
WEB 2.0 THINGAMAJIGS
New capabilities include RSS feeds, real-time search, most popular article rankings, blogs, widgets, blidgets and a lot of other Web 2.0 thingamajigs that have really bright colors, are hard to pronounce and are usually spelled funny.
B2B TO BANISH THE BORING
The editorial goal of Cincom Expert Access is to provide objective ideas, information, insights and inspirations (sometimes in an irreverent, humorous manner) to help readers:
- Do their jobs better
- Become aware of new ideas, products and services
- Occasionally have a B2B laugh
WHAT’S THE DIFFERENCE?
What makes Cincom Expert Access different are its contributors – truly brilliant and forward-thinking leaders and experts in their fields. Their willingness to share ideas, information and answer questions from readers is exceptional. So who are some of these contributors?
FEATURED AUTHORS AND THOUGHT LEADERS
Al and Laura Ries, authors of War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don’t See Eye-to-Eye–and What to Do About It and The Fall of Advertising and the Rise of PR;
David Meerman Scott, author of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories and The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly;
Guy Kawasaki, author of Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition;
Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die;
Steven Pressfield, author of Killing Rommel; The Art of War and The Legend of Bagger Vance;
Tom Nies, Cincom CEO and author of Stories, Storytelling and Story-Selling;
Marsha Friedman, author of Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business;
Robert McKee, Hollywood screenwriting author of STORY: Substance, Structure, Style and The Principles of Screenwriting;
David Henderson, Emmy-award winning former CBS Journalist, author of The Media Savvy Leader:Visibility, Influence, and Results in a Competitive World;
Dr. Marc Seifer, author of Transcending the Speed of Light and Wizard: The Life and Times of Nikola Tesla;
Lt. Col. Rob “Waldo” Waldman, author of Never Fly Solo;
Dr. David Abshire, CEO of the Center for the Study of the Presidency and author of Saving the Reagan Presidency;
Stephanie Palmer, author of Good in a Room: How To Sell Yourself (and Your Ideas) and Win Over Any Audience;
Dr. Paul Pearsall, author of Miracle in Maui and The Beethoven Factor: The New Positive Psychology of Hardiness, Happiness, Healing, and Hope;
Lynne McTaggart, author of The Intention Experiment: Using Your Thoughts to Change Your Life and the World;
Louis Columbus, author of more than 15 books and a Cincom Manufacturing Markets Analyst;
J.D. Meier, author of the Sources of Insight Blog and Application Architecture 2.0;
Dr. Rick Kirschner, author of Dealing with People You Can’t Stand: How to Bring Out the Best in People at Their Worst;
Bo Burlingham, author of Small Giants: Companies That Choose to Be Great Instead of Big;
Dr. Carol S. Dweck, author of Mindset: The New Psychology of Success;
Donald N. Sull, author of Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them (Harvard Business School Press);
Erika Andersen, author of Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change;
Dr. Woodrow H. Sears, author of Building High Performance Teams;
Lou Washington, Cincom’s very own Lean Master of MIPS, ERPS, and Cincomix
Sam Horn, author of POP!: Stand Out in Any Crowd;
Dr. Elliot McGucken, author of Artistic Entrepreneurship: Ideas are Real;
Skip Press, author of The Ultimate Writer’s Guide to Hollywood;
Dave Stein, author of How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale.