There’s a new book out called the World Wide Rave by David Meerman Scott. The book shows you how to create triggers that will get millions of people to spread your ideas and share your stories. And, more importantly … genuinely want to do business with you.
WHAT IS A WORLD WIDE RAVE?
“A World Wide Rave is when people around the world are talking about you, your company, and your products.
Whether you’re located in San Francisco, Dubai, or Reykjavik, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.” – David Meerman Scott
Read the complete Cincom Expert Access story and interview, “How to Create a World Wide Rave … or Not,” with David Meerman Scott.